Apple has unveiled an ambitious roadmap of ten new hardware releases spanning late 2025 into early 2026, signaling its intensified focus on AI-integrated devices across every major category. Bloomberg’s Mark Gurman detailed the schedule in his September 14, 2025, Power On newsletter, noting that this lineup follows the iPhone 17 launch and underscores Apple’s strategy of tightly coupling its custom silicon with software and services (Notebookcheck).
1. M5 iPad Pro (October 2025)

The updated iPad Pro will be the first to sport Apple’s next-generation M5 chip, retaining the current chassis while adding a second front camera optimized for portrait orientation—a direct response to user feedback on video-call framing.
2. Vision Pro Refresh (Late 2025)

Apple’s Vision Pro headset will receive an M5 silicon upgrade and a redesigned headband to improve comfort and battery life, serving as an interim enhancement until the full second-generation model due in 2027.
3. Smart Home Hub “J490” (Spring 2026)

Codenamed J490, this new smart home hub features a 7-inch display and runs “Charismatic OS” tailored for multi-user household interactions. Its spring 2026 debut depends on advanced Siri capabilities powered by Apple Intelligence (9to5Mac).
4. Second-Generation AirTag (Late 2025)

AirTags will gain an improved Ultra Wideband chip for even greater precision in finding lost items, building on the U1 enhancements introduced with the iPhone 17 series.
5. M5 MacBook Pro (Early 2026)

Apple has delayed its usual October refresh to early 2026, allowing extra time to optimize the M5 Pro and M5 Max chips on TSMC’s refined 3 nm process. Both 14- and 16-inch MacBook Pro models will adopt these new SoCs (9to5Mac).
6. MacBook Air Refresh (Q1 2026)

The MacBook Air lineup will transition to M5 architecture, delivering the same performance and efficiency gains as the Pro models in a thinner, lighter design.
7. iPhone 17e (Spring 2026)

Continuing the budget-friendly “e” series, the iPhone 17e will feature the A19 chip from the iPhone 17, offering flagship performance at a lower entry price.
8. Apple TV Update (Late 2025)

A faster processor and support for Apple Intelligence features—such as on-screen contextual insights—will modernize the Apple TV 4K, enhancing both streaming and gaming experiences.
9. HomePod mini Refresh (Late 2025)

The HomePod mini will receive new color options, improved microphone arrays, and deeper integration with Apple Intelligence for on-device transcription and smarter voice commands.
10. New External Mac Display (Late 2025–Early 2026)

Set to succeed the Studio Display or Pro Display XDR, Apple’s next standalone monitor will target creative and professional workflows with higher brightness, variable refresh rates, and seamless Continuity Camera support.
This rapid cadence of releases reflects Apple’s dual priorities: advancing its custom silicon roadmap and embedding AI capabilities directly into hardware. By spacing launches strategically—optimizing chip performance and ensuring software readiness—Apple aims to preserve its market leadership even as competitors accelerate developments in AI and foldable devices.